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How we’ll transform Midland FM to a multimillion naira profit making station

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Afolabi Jolaoluwa popularly known as “Jabulani Omo Emir”, who emerged the 2019 On Air Personality in Nigeria is one of the leading radio voice in the Southwest and North-Central Nigeria. In this interview with selected journalist, the award winning presenter shed light on his rumoured recent engagement with the Kwara State owned Midland FM among other sundry issues. Excerpts_

*How true are rumours that you were recently appointed as the General Manager of Radio Kwara ?*

When I started hearing the rumours, I was surprised and amused, because nothing of such happened, I was not appointed General Manager of Radio Kwara or any Radio Station, not in Kwara State, not in anywhere in Nigeria.

Like we all know, I resigned my job as the Head of Programmes of SOBI 101.9FM last year, after due consultations with my partners and we desired to focus on building our media consultancy firm, which specialises in Public Relations, Training of award winning On Air Personalities, Voice coaching, jingle, music and documentary production, programmes packaging and Station management among others.

So that is what I have been preoccupied with ever since I left SOBI 101.9FM.

*You were alleged to have left SOBI FM under controversial circumstances involving financial misappropriation (cuts in)*

SOBI 101.9 FM is my family, I have utmost respect for the owner and the management, probably if not for them, I wouldn’t be an household name in Kwara state and environs today, so I have utmost respect for the owner, management and the entire Staff of SOBI 101.9FM that made my 2 years stay as an employee there worthwhile. Those 2 years is undoubtedly one of the most remarkable of my professional life spanning more than 2 decades.

On the allegations of leaving on a monetary controversial note, I can tell you it is nothing but a figment of the imagination of my traducers who will always want to make issues out of none.

I was already a brand in the entirety of South West, before I came down to Kwara, I resigned from Radio Nigeria, Lagos – Bond FM to join SOBI FM, it wasn’t because I wasn’t treated well at Bond FM, it was because i wanted to face new challenges and conquer new territories, SOBI FM offered me that opportunity and I grabbed it with both arms, I am still grateful for the opportunity till date.

I resigned without issues with anybody and that is why I have continued several sponsored programmes on SOBI FM till date, the only thing that has changed is I am no longer an employee of the station outside that, nothing has changed with regards my relationship with the owner, the management and the staff of the station.

*Going back to the issue of Radio Kwara, what is your involvement with the station ?*

You see, when I left SOBI FM, I and my partners concentrated on our consultancy firm, we were doing jobs across the Southwest and North Central.

As you all know, I’m involved in the projection of the Otoge government as one of its major publicist especially on radio, that has taken me to virtually all radio stations in the State.

It was while doing that job that I was exposed first hand to the untapped potentials of the State owned FM station (Midland FM).

My firm conducted a research on the market viability of the station taking into cognisance, the pioneering history behind it, the resources; both human and capital not forgetting the goodwill at its disposal.

We then concluded that with the right repackaging, it will be able to give the wave making privately owned stations in the State and region a run for their money.

We came up with a proposal and sent it to the government, who was just coming onboard, after some months we were invited to shed light on our proposal after which our company was appointed as a consultant for the FM arm of the radio station.

*Can you shed more light on what the consultancy agreement entails ?*

While I wouldn’t want to delve into the contractual agreement due to obvious reasons, all I can say is we’ve been given a mandate to turnaround the radio station, make it competitive and profitable again.

Like we all know, programming or programmes is the hallmark of any broadcast outfit, after a thorough market research conducted by renowned media marketers and nationally acclaimed content producers, we have concluded to switching the programme of the station to meet the yearnings of the Kwara market and Kwarans across the globe.

Work is at an advanced stage to totally transform the morning belt (5am – 12pm) programme content of the station to be more competitive and unique. If we must make Midland FM profitable again, then we must be ready to compete favourably and make optimum use of our advantages to get the share of the highly lucrative Kwara morning belt.

Our consultancy job is just restricted to the morning belt, which in all sincerity is the money spinner of all radio stations across the Country, so with the right programming and human resources, Midland FM will be the darling of all in no distant time.

*Talking about making radio Kwara the darling of all, how do you intend to penetrate and break the market, knowing that according to ranking based on listeners, Midland FM is ranked no 5?*

Like i said earlier, we conducted a 4 weeks long research where we did comparative content analysis, administered questionnaires randomly to selected affectionate radio listeners among others, so we are coming onboard armed with data on what the people want, the reason for radio selection among others and I can assure you, Midland FM will provide an incomparable market friendly content that will make it the first choice station in the State soonest.

W willl not be relying solely on the Kwara based audience, we are also going digital in compliance with the computer age to enable listenership from any part of the globe.

During our research, it was discovered Midland FM wasn’t internet compliant and that was a very key and lucrative market left untapped, as part of our package, we’ve procured a world class App for the radio station and it is now available for download on google play store, that will enable people to listen to our station from across the globe.

Also, we’ve just developed a website for Midland FM which until now was absent, so I can assure you, making Midland FM profitable is not a rocket science.

We’ve also embarked on massive rebranding of Midland FM, we will be rolling out fliers, stickers, branded shirts and other souvenirs in the next few days.

*One of the major bane of media houses especially in democracy is ownership, aren’t you scared ownership will be a major clog ?*

Like I said earlier, our research already took care of all these fears, in all sincerity, ownership is a constraint, rather than being weighed down by that, we’ve turned it into our major strength.

I can assure you our programme content will appeal to people across divide, everybody will have opportunities of being heard, we’re simply out to give the listeners the best and that will be our driving spirit.

Listeners is the lifeline of any radio station, any station that fails to serve its listeners what they want will be unable to favourably compete in the market.

While not wanting to blow our own trumpet, all I can assure you is that, in the next few months, Midland FM will be the station to beat in Kwara State and environs.

*How has the Staff received the new arrangement ?*

As it is normal for everybody seeing a relatively new face entering your terrain, it will be natural to be suspicious and in this case, knowing that Midland FM is run by civil servants, it is only natural they will want to resist an attempt aimed at introducing an outsider to their terrain.

This is a job we’ve done in more than 3 radio stations, so we’re used to the fear and suspicion, which often times are driven by fear of asset stripping, job loss, victimisation of staff, poor welfare among others.

So when our team and the management of the station met courtesy of the Ministry of Information, Culture and Tourism, they expressed the expected fears and showed resistance.

We’re however getting to understand each other better and seeing that our goal congruence is Midland FM, which we must all strive to protect.

I can assure you that majority of the human resources at the station are core professionals, they have what it takes to drive the station to the next level with the right packaging, so our firm will be partnering them towards ensuring we all win together.

The only thing our firm is bringing onboard outside the programming which must be market dictated and driven is the private sector mentality of profit maximization.

The revenue drive of the station will be increased while not jeopardising the primary responsibility of serving the information and entertainment needs of Kwara and Kwarans. Improve revenue will definitely signal improved welfare packages for the staff which will be KPI based and that would go a long way in engendering positive performance rivalry.

How we’ll transform Midland FM to a multimillion naira profit making station – Jabulani

_Afolabi Jolaoluwa popularly known as “Jabulani Omo Emir”, who emerged the 2019 On Air Personality in Nigeria is one of the leading radio voice in the Southwest and North-Central Nigeria. In this interview with selected journalist, the award winning presenter shed light on his rumoured recent engagement with the Kwara State owned Midland FM among other sundry issues. Excerpts_

*How true are rumours that you were recently appointed as the General Manager of Radio Kwara ?*

When I started hearing the rumours, I was surprised and amused, because nothing of such happened, I was not appointed General Manager of Radio Kwara or any Radio Station, not in Kwara State, not in anywhere in Nigeria.

Like we all know, I resigned my job as the Head of Programmes of SOBI 101.9FM last year, after due consultations with my partners and we desired to focus on building our media consultancy firm, which specialises in Public Relations, Training of award winning On Air Personalities, Voice coaching, jingle, music and documentary production, programmes packaging and Station management among others.

So that is what I have been preoccupied with ever since I left SOBI 101.9FM.

*You were alleged to have left SOBI FM under controversial circumstances involving financial misappropriation (cuts in)*

SOBI 101.9 FM is my family, I have utmost respect for the owner and the management, probably if not for them, I wouldn’t be an household name in Kwara state and environs today, so I have utmost respect for the owner, management and the entire Staff of SOBI 101.9FM that made my 2 years stay as an employee there worthwhile. Those 2 years is undoubtedly one of the most remarkable of my professional life spanning more than 2 decades.

On the allegations of leaving on a monetary controversial note, I can tell you it is nothing but a figment of the imagination of my traducers who will always want to make issues out of none.

I was already a brand in the entirety of South West, before I came down to Kwara, I resigned from Radio Nigeria, Lagos – Bond FM to join SOBI FM, it wasn’t because I wasn’t treated well at Bond FM, it was because i wanted to face new challenges and conquer new territories, SOBI FM offered me that opportunity and I grabbed it with both arms, I am still grateful for the opportunity till date.

I resigned without issues with anybody and that is why I have continued several sponsored programmes on SOBI FM till date, the only thing that has changed is I am no longer an employee of the station outside that, nothing has changed with regards my relationship with the owner, the management and the staff of the station.

*Going back to the issue of Radio Kwara, what is your involvement with the station ?*

You see, when I left SOBI FM, I and my partners concentrated on our consultancy firm, we were doing jobs across the Southwest and North Central.

As you all know, I’m involved in the projection of the Otoge government as one of its major publicist especially on radio, that has taken me to virtually all radio stations in the State.

It was while doing that job that I was exposed first hand to the untapped potentials of the State owned FM station (Midland FM).

My firm conducted a research on the market viability of the station taking into cognisance, the pioneering history behind it, the resources; both human and capital not forgetting the goodwill at its disposal.

We then concluded that with the right repackaging, it will be able to give the wave making privately owned stations in the State and region a run for their money.

We came up with a proposal and sent it to the government, who was just coming onboard, after some months we were invited to shed light on our proposal after which our company was appointed as a consultant for the FM arm of the radio station.

*Can you shed more light on what the consultancy agreement entails ?*

While I wouldn’t want to delve into the contractual agreement due to obvious reasons, all I can say is we’ve been given a mandate to turnaround the radio station, make it competitive and profitable again.

Like we all know, programming or programmes is the hallmark of any broadcast outfit, after a thorough market research conducted by renowned media marketers and nationally acclaimed content producers, we have concluded to switching the programme of the station to meet the yearnings of the Kwara market and Kwarans across the globe.

Work is at an advanced stage to totally transform the morning belt (5am – 12pm) programme content of the station to be more competitive and unique. If we must make Midland FM profitable again, then we must be ready to compete favourably and make optimum use of our advantages to get the share of the highly lucrative Kwara morning belt.

Our consultancy job is just restricted to the morning belt, which in all sincerity is the money spinner of all radio stations across the Country, so with the right programming and human resources, Midland FM will be the darling of all in no distant time.

*Talking about making radio Kwara the darling of all, how do you intend to penetrate and break the market, knowing that according to ranking based on listeners, Midland FM is ranked no 5?*

Like i said earlier, we conducted a 4 weeks long research where we did comparative content analysis, administered questionnaires randomly to selected affectionate radio listeners among others, so we are coming onboard armed with data on what the people want, the reason for radio selection among others and I can assure you, Midland FM will provide an incomparable market friendly content that will make it the first choice station in the State soonest.

W willl not be relying solely on the Kwara based audience, we are also going digital in compliance with the computer age to enable listenership from any part of the globe.

During our research, it was discovered Midland FM wasn’t internet compliant and that was a very key and lucrative market left untapped, as part of our package, we’ve procured a world class App for the radio station and it is now available for download on google play store, that will enable people to listen to our station from across the globe.

Also, we’ve just developed a website for Midland FM which until now was absent, so I can assure you, making Midland FM profitable is not a rocket science.

We’ve also embarked on massive rebranding of Midland FM, we will be rolling out fliers, stickers, branded shirts and other souvenirs in the next few days.

*One of the major bane of media houses especially in democracy is ownership, aren’t you scared ownership will be a major clog ?*

Like I said earlier, our research already took care of all these fears, in all sincerity, ownership is a constraint, rather than being weighed down by that, we’ve turned it into our major strength.

I can assure you our programme content will appeal to people across divide, everybody will have opportunities of being heard, we’re simply out to give the listeners the best and that will be our driving spirit.

Listeners is the lifeline of any radio station, any station that fails to serve its listeners what they want will be unable to favourably compete in the market.

While not wanting to blow our own trumpet, all I can assure you is that, in the next few months, Midland FM will be the station to beat in Kwara State and environs.

*How has the Staff received the new arrangement ?*

As it is normal for everybody seeing a relatively new face entering your terrain, it will be natural to be suspicious and in this case, knowing that Midland FM is run by civil servants, it is only natural they will want to resist an attempt aimed at introducing an outsider to their terrain.

This is a job we’ve done in more than 3 radio stations, so we’re used to the fear and suspicion, which often times are driven by fear of asset stripping, job loss, victimisation of staff, poor welfare among others.

So when our team and the management of the station met courtesy of the Ministry of Information, Culture and Tourism, they expressed the expected fears and showed resistance.

We’re however getting to understand each other better and seeing that our goal congruence is Midland FM, which we must all strive to protect.

I can assure you that majority of the human resources at the station are core professionals, they have what it takes to drive the station to the next level with the right packaging, so our firm will be partnering them towards ensuring we all win together.

The only thing our firm is bringing onboard outside the programming which must be market dictated and driven is the private sector mentality of profit maximization.

The revenue drive of the station will be increased while not jeopardising the primary responsibility of serving the information and entertainment needs of Kwara and Kwarans. Improve revenue will definitely signal improved welfare packages for the staff which will be KPI based and that would go a long way in engendering positive performance rivalry.

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I Wont Reverse Minimum Wage Payment, But Heads Will Roll – El-Rufai

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El-rufai

The Governor of Kaduna state, Nasir El-Rufai has disclosed that his government has no intention to reverse the recommend minimum wage being paid civil servants in the state, he mentioned however, that workers would be sacked in view of the limited recourses available to the state.

 

The Governor made disclosure while informing newsmen in Kaduna, of the sack of 99 political appointees in his government.
He said the disengaged appointees constitute 30 percent of political office holders.

 

He said the state has started implementing its rightsizing policy but is yet to disengage any state civil servant.

 

 

The governor disclosed that only agencies connected to the local government system have disengaged staff and these include the 23 local government councils, SUBEB and the Primary Health Care Board.

 

“So far, 99 political appointees have lost their jobs but we have not commenced rightsizing civil servants. We want to be fair with regards to civil servants. We had earlier promised that before we reduce the size of the civil service, we will start with political appointees and we have done that,’’ he said.

 

The governor, who spoke in Hausa, said the rightsizing of civil servants will still go on as planned because of dwindling revenues that is accruing to the state government from the federation account.

 

‘’However, civil servants with question marks on the veracity of their data have to be given a chance to clear the doubts before any action is taken on them,’’ he clarified.

 

 

The governor said his government has employed 11,000 more workers in the health sector, Kaduna State University as well as primary and secondary schools across the state.

 

 

The governor disclosed that it is a fallacy to allege that the salaries of political appointees account for the bloated personnel cost of the State Government.

 

 

‘’In March 2021, the salaries of these political appointees amounted to N259 million , while civil servants were paid N3.13 billion, aside from costs related to state contributions to pension, accrued rights and other personnel costs. So, it is false to insinuate that political appointees are the ones that guzzle most of the state’s resources,’’ he said.

 

 

Justifying the rightsizing of the public service, he said that all states and the federal government are affected by the shortfall of revenue and some states have even reverted to paying the old monthly minimum wage of N18,000.

 

 

The governor, however, promised that Kaduna state will not reverse the N30,000 minimum wage that it has started paying.

 

 

“We are the first government, federal or state, to pay the minimum wage. We will retain the minimum wage of N30,000 and the consequential adjustments that gave most of our civil servants a 66% salary increase. We will also retain the minimum pension of N30,000 monthly.

 

“The unified Local Government Service continues to pay the minimum wage, even though they varied the consequential adjustments for their workers below the level for state civil servants,’’ he added.

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Ohanaeze, IPOB Rubbish Northern Group Over N100m Bounty On Nnamdi Kanu

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Ohanaeze

The Igbo socio-cultural organisation, Ohanaeze Ndigbo and the Indigenous People of Biafra (IPOB) on Friday hit back at the Northern Consensus Movement (NCM) which, on Thursday, declared IPOB leader, Nnamdi Kanu, wanted and offered a reward of N100m to anyone who can bring him to Nigeria.

 

 

Kanu had taken up residence in the United Kingdom after jumping bail in respect of treason charges filed against him in October 2015 by the federal government.

 

The NCM at a press conference in Abuja late Thursday blamed Kanu and the Eastern Security Network, which is suspected to be the militant arm of IPOB, for the recent attacks on Northerners in the Southeast.

 

 

Responding to the NCM’s statement, the Secretary-General of a faction of Ohanaeze, Mazi Okechukwu Isiguzoro, asked the northern groups to direct their efforts elsewhere.

 

 

He said their N100 million bounties should be placed on the successor of the slain Boko Haram leader, Abubakar Shekau.

 

 

He said: “We want to tell the groups being sponsored by some northern presidential aspirants to place the bounty on the new leader of Boko Haram terrorist group that has just emerged after the death of Shekau.

 

“Nnamdi Kanu has an address in London or in Germany where his headquarters of IPOB is. There is no need of searching for Kanu. He is not in Nigeria; he has an address in London as a British citizen.

 

 

“They should just use the N100 million bounties given to them by northern politicians, who are trying to destabilise the Southeast, to have easy root for the 2023 presidential ticket of major political parties in Nigeria, especially of the PDP.

 

 

“They should place the bounty on Shekau’s successor, who has no address, who is living in the forest, the terrorist group that took arms against the government for the last six years.

 

 

“They should not cry more than the bereaved; we will take care of the Southeast and ensure normalcy returns. As far as we are concerned, that bounty is inconsequential and political. It is not necessary, only a means to continue to heat up tension in the polity.”

 

 

Isiguzoro dismissed the NCM allegations of killing of Northerners in the Southeast, saying: “for the purpose of record and from the last time, there has not been any killing, except the accidental killing of Ahmed Gulak in Owerri.

 

 

“There has not been killing recorded anywhere in the Southeast about Northern people except some nefarious activities of unknown gunmen and killer Fulani herdsmen who have been attacking police stations and government facilities and killing both Igbo and indigenes from other parts of the country.”

 

 

Responding for IPOB, its spokesman, Emma Powerful, said the group would not dignify the northern groups with response because “they are inconsequential groups and they don’t know what we’re doing.”

 

 

He added: “claiming that they’re representing Arewa means they represent nobody.

 

 

“We pity them for challenging Mazi Nnamdi Kanu and IPOB because they don’t know what we are made of; they can rant from here to Arewa; we don’t know such groups before.

 

 

“They want people to hear their ranting so that people will know that they exist because people don’t know them.

 

 

“People that matter in the world are talking about Nnamdi Kanu, IPOB and Biafra. We are ahead of them all.”

 

 

During its Thursday press conference, NCM said it was declaring Nnamdi Kanu wanted for the continuation of criminal charges against him.

 

 

 

It is offering a reward of N100 million to anyone who can produce him in Nigeria for that purpose.

 

Kanu had taken up residence in the United Kingdom after jumping bail in respect of treason charges filed against him in October 2015 by the Federal Government of Nigeria.

 

The NCM blamed Kanu and the Eastern Security Network, which is suspected to be the militant arm of IPOB, for the recent attacks on Northerners in the Southeast.

 

It asked the United States of America, the United Kingdom and the European Union to ensure Kanu’s repatriation to Nigeria.

 

Dr. Awwal Aliyu, NCM spokesman, said members of the group took it upon themselves as active citizens of Nigeria to declare Nnamdi Kanu wanted for “crimes against humanity and for instigating the killing of innocent Northerners in the Southeast via his hate speech.”

 

Kanu, according to Aliyu, must answer for “the killing and destruction of Northerners residing and undertaking lawful businesses in the southeastern part of Nigeria.

 

He added: “So, we are placing a bounty of N100m as an offer to anyone who can produce him alive, hale, hearty, and uninjured to us for onward delivery to the security agencies for the continuation of his prosecution.”

 

He asked the US, the UK, and the EU, as champions of democracy, rule of law, and freedoms of speech and expression, to “kindly and humbly respect Nigeria’s sovereignty and facilitate the repatriation of Nnamdi Kanu to Nigeria so that he can face his treason, and possibly a fresh terrorism and genocide charges against innocent citizens of Nigeria.”

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Obasanjo Contributed To Nigeria’s Crisis, He Should Mind His Utterances –Femi Adesina

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Obasanjo

Special Adviser to the President on Media and Publicity, Femi Adesina, says former President Olusegun Obasanjo contributed to the current chaos in the country, adding that the ex-military general should mind his utterances.

 

He stated this on Friday in a piece titled, ‘Nigeria’s Unity And All The Iberiberism’.

 

 

Adesina wrote, “The sabre-rattling about Nigeria’s unity and the possibility of disintegration has got to the point of Iberiberism (a bastardised Igbo word which could mean stupidity). Some people have no other business than doomsday predictions of a crumbled, collapsed Nigeria, as if they actually fast and pray for that eventuality.

 

 

“When Chief Olusegun Obasanjo was President between 1999 and 2007, they predicted that he was going to be the last President of a united Nigeria. It didn’t happen. When Umaru Yar’Adua came, they said he was too sick to hold Nigeria together. The country stood.

 

 

“Under Goodluck Jonathan, they said the man was too weak, and different components of the country would soon say, ‘to your tents oh Israel.’ Nigeria survived. And for six years under Muhammadu Buhari, they have not changed their songs. The Somaliasation of Nigeria was on the way.

 

The Fulanisation of the country would be the final death knell. But Nigeria lives. It trudges on from day to day, month to month, and will surely survive.”

 

Adesina said though some people dwell on negativity, “some fathers of the land will not fold their hands and see Nigeria go down”.

 

“Fortunately, we have one of them as President now. The young Muhammadu Buhari spent 30 months in the frontlines as a young army officer, fighting the war of unity. And he has said it: we will not be around and watch Nigeria go down. Never. We will rather speak to insurrectionists in the language they understand.

 

“And what of Olusegun Obasanjo, a civil war hero. Despite all that he has contributed to the current upheavals by his actions and inactions, words and bile, he says it is idiotic to wish Nigeria disintegration now. Good. But let us put our money where our mouth is. Let Baba mind his thoughts, and his language,” the presidential spokesman added.

 

 

“Nigeria will survive. The polity will endure. And the component parts will live together in amity and brotherhood. Any other option is Iberiberism,” he concluded.

 

 

Obasanjo, a military head of state from February 1976 to September 1979, was Nigeria’s democratically elected president between May 1999 and May 2007.

 

PUNCH

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