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Partnering With Jumia Has Helped Grow My Business – Fairy Trips CEO

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Jumia

Feeding off the growing online shopping trend offered by e-commerce, Jumia logistics services are now an integral part of everyday life in major cities across Nigeria. Delivery vans and bikes hit the roads, picking orders, delivering items, keeping businesses running and customers happy at different locations of the country.

 

But these activities fastly becoming a daily routine were scarce and far a few years ago. Investment in logistics was not this lucrative especially for startups. The logistics boom of today was a result of logistics network investment by major industry players like Jumia, which opened up the market for startups entrepreneurs in the industry.

 

 

As recalled by Segun Babs, Founder of Fairytrips Limited,  turnover at his logistics hub in the early years left him doubting his decision to venture into the sector. “We started as a ticketing company; we were supposed to be a flight company till we moved into logistics. As of 2018,  was the investment worth it? Absolutely no. We started and we had roughly about 400 packages being delivered in a month.

 

 

And time after time, I will question my decision to start a business like this. I remember vividly at a time, I could barely pay salaries. I had to ask my wife to join in the business to just manage things. But I kept on believing that one day this was going to pay off,” he said.

 

 

Today, the investment by Babs has paid off. The partnership with Jumia, as one of the platform’s delivery hubs has led to growth and expansion of the business. Benefiting from Jumia’s sales reach and brand campaigns, Babs’ company has also provided more employment opportunities directly and indirectly. “In 2018, I decided to give Jumia a try by opening a hub with Jumia. Has it paid off? Definitely yes. As of July this year, we did 14,000 packages. This was coming from a period of 40 packages that went even down to 14 packages.

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“As regards staff strength, we’ve moved from two guys in 2018 to ten staff. There are times we have to bring in our 3PL partners to support during tier one events where we have to bring in five more guys to be able to push out items on time and deliver on time. We started with one hub in one corner. Today we have two hubs; one in Lagos and another in Ibadan. I have moved from one bike to ten bikes and we have two vans. As of last week, we moved to order more vans from America to support this expansion.”

 

The story of Fairytrips Limited is one of many other enterprises benefiting from the reach of e-commerce players like Jumia and Konga in all the regions of the country.

 

 

 

In 2020, Jumia further deepened its impact in the industry by opening up its logistics network to third party businesses. The latest report by Jumia showed that the move is experiencing very strong momentum with a record 1.3 million packages delivered in the second quarter of 2021 compared to half a million packages in the full year 2020, on behalf of over 300 clients.

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Jumia Leads Charge Against Substandard Products, Launches Brands Festival Campaign To Promote Authentic Brands

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Nigeria’s leading e-commerce platform, Jumia has launched the 2021 edition of the “Brands Festival” campaign targeted at promoting authentic products at the best price directly from the manufacturers on the Jumia platform.

The campaign, which started on Monday, September 20th and will run through October 3rd, 2021, offers a unique opportunity to consumers nationwide to buy original products from the stores of several top brands such as Samsung, Nivea, Oraimo, Apple, Nike, HP, Adidas, Skyrun, Umidigi, Hewlett Packard (HP), itel, Transsion (Tecno & Infinix), Samsung, Coca-Cola, and Nestle.

Head of Brands at Jumia Nigeria, Moyosore Oduwobi said: “The festival will provide our consumers with a wide range of quality products from top global manufacturers. Today’s consumers want quality and at the most competitive market prices. For this campaign, we have partnered with different international brands to make their products accessible to customers in Nigeria and for them to shop directly from the original product manufacturers and more importantly, save more while doing so.”

The campaign is also providing free shipping to consumers on selected product categories, as well as 10% savings on purchases on the Jumia app if they pay with JumiaPay.

See also  Q3 Report: Jumia Records Gross Profit Increase, Decrease in Operating Loss
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Ecobank Nigeria MD Makes Case For Eurobond Market

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The Managing Director, Ecobank Nigeria, Patrick Akinwuntan has described Federal Government’s plan for a Eurobond issuance in the International Capital Market (ICM) as a step in the right direction, stressing that the fundamentals and potentials of the nation’s economy are strong with capacity to meet its debt obligations.

 

 

Akinwuntan, who was assessing the global market as Nigeria makes its announcement of multibillion dollar Eurobond offering, during an interview on Arise TV  Lagos, said the economy is showing strong trends owing to investments in infrastructure such as road and rail transportation which is giving a lot of positive impact to the overall economy, adding that the private sector is also making remarkable improvement in power sector, telecoms, and information technology.

 

 

 

According to him, “You look at the fundamentals, what is the story of this economy? You look at Nigeria, the fundamentals are strong, coming from the lessons learnt in being a mono product economy which was dependent on oil. We have since embarked on the journey of diversification and we are beginning to show early fruits. Exports are improving, Africa Continental Free Trade Area (AfCFTA)

 

 

 

provides the opportunity to expand that even further. So, you look at the fundamentals, look at the openness of the economy, the transparency of reporting and look at the opportunities to enhance real growth, output, capacity improvements and stability of policies. All these are factors to look at with a view of participating in the economy like that of Nigeria.”

 

 

He observed that international borrowing will allow Nigeria as a country to access more foreign currencies, deepen external reserve, allows more confidence in the medium-term planning in the private sector, adding that it allows a bench mark to be established in terms of how funding and investment are priced within the local economy.

See also  How Ecommerce Logistics Networks are Growing Brands  Businesses in Nigeria

 

 

“It also gives more rooms for the local economy to be able to breathe a bit more because when the country takes on Euro bond that portion is reduced from local country financing or public sector debt within the country. All these factors play strongly to the benefit of the private sector and the entire economy at large.”

 

 

 

“In the last two quarters, we have seen the global market rebounding from the very deep end of the covid-19 that plagued 2020. We have seen, since the arrival of vaccines, the gradual opening of the global economy such that there is much more optimism now in the market because we have learnt that shutting down the economy is not the best way to handle an epidemic and we have seen support from sovereigns ensuring that there is steady growth within the various economies; supply chain has opened and we have seen in sub-Sahara Africa renewed interest in the Eurobond market in the international debt market; we have seen Benin republic, Ghana, Cote d’ivoire and Kenya all are approaching the market with significant success.

 

 

Over subscription in each of them ranges from 200% to 300% and an all high in Kenya close to 600% or six times over subscription. This is a positive period for major economies like Nigeria, which is the lead economy in Africa, to take advantage and invite the global community to hear our story, invest in us and get good returns.”

 

 

 

Citing example with Ecobank’s $300 million Eurobond offer earlier in the year which was over-subscribed by 300 per cent, Akinwuntan advised those approaching international debt market to have clarity of purpose and state clearly their strengths and weaknesses. “We are the first banking entity in Africa to do that in 2021 and it comes from our long-term planning in the economy of Africa; we are the pan African bank and when we look at Africa, Nigeria is a major player.

See also  Q2 report: Jumia Records 38% Profit Increase, as Active Users Hit 6.8million

 

 

 

Quickly we understood that arising from a scenario of pandemic and all-time lows of 2020 is time to look at the brighter side and we stepped out for the $300m US Eurobond offer which met positive response from investors across the globe within the country. We attracted more than 3 times in subscription.

 

 

But we kept to the book of doing $300m because it is based on our plan in participating in positioning Nigeria, as the leading export country in the AFCTCA environment in the continent and giving our unique position as the Pan African bank, it was very clear to us and the market responded positively.

 

 

Our experience also tells us that, what is critical is to have clarity on your strength, be very frank about your weakness or the areas of concern and how you intend to handle that positively.”

 

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FIRSTBANK EXPANDS ITS INTERNATIONAL MONEY TRANSFER NETWORK, REINFORCES ITS COMMITMENT TO CUSTOMER SERVICE. 

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In furtherance of the need to expand diaspora remittance inflow into the country, First Bank of Nigeria Limited has increased its network of International Money Transfer Operators (IMTOs), targeted at easing the accessibility of its customers to receive money from close to 100 countries across the world in a safe and secured manner.

 

 

 

With over 750 branches across the country, customers can receive money from the nearest FirstBank branch closest to them.

  

Over the years, FirstBank has been in partnership with Western Union, MoneyGram, Ria, Transfast, and WorldRemit. The bank is also in partnership with other IMTOs which include Wari, Smallworld, Sendwave, Flutherwave, Funtech, Thunes and Venture Garden Group to promote remittance inflow into the country, thereby putting Nigerians and residents at an advantage in receiving money from their families, friends and loved ones across the world.

 

Beneficiaries can receive remittance in US dollars in any of our over 750 branches spread across the country. Customers without an existing domiciliary account can have dollar account automatically created for their remittances. You can also receive inflow directly into your account through Western Union.

 

In addition, FirstBank has launched its wholly owned remittance platform named First Global Transfer product to promote the international transfer of funds across its subsidiaries in sub-Saharan Africa. These subsidiaries include FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone, FBNBank Senegal.

 

Reiterating the Bank’s resolve in promoting diaspora remittances, regardless of where one is across the globe, the Deputy Managing Director, Mr Gbenga Shobo said “at FirstBank, expanding our network of International Money Transfer Operators is in recognition of the significant roles diaspora remittances play in driving economic growth such as helping recipients meet basic needs, fund cash and non-cash investments, finance education, foster new businesses and debt servicing.

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We are excited about these partnerships, as it is essential to ensure our customers are at an advantage to receive money from their loved ones and business associates, anywhere they are, across the world.”

 

FirstBank pioneered international funds transfer and remittances over 25 years ago and has been at the forefront of promoting cross border payments in the country, having started the journey with Western Union Money Transfer. The Bank’s wealth of experience and operation in over 750 locations nationwide gives it the edge in the market.

 

About FirstBank

 

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 127 years.

 

With over 750 business locations and over 120,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

 

The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 10million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on FirstMobile platform.

See also  Q2 report: Jumia Records 38% Profit Increase, as Active Users Hit 6.8million

 

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

 

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”.

 

Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.

 

Folake Ani-Mumuney

Group Head, Marketing & Corporate Communications

www.firstbanknigeria.com

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