Deborah Iwakun Edileola is the CEO Debbiebarbie skincare line. In this interview, conducted by Rotimi Ige, she talks about the reason for skincare and how lucrative is the business online and how she aims to change perceptions as regards skincare. Read on…..
Q:How did you get into the beauty business?
A: I started a few years back when I had issues with my skin. I had tried many things and they weren’t working, so I had to start reading and researching myself. I made some products for myself and it worked like magic. People would come up to compliment my skin and ask what I used. That was when I realised that I liked giving people skin advice. I have been in business for about four years now.
Q:What would you say your success rate has been like?
Q:It has been great. When I started, I was making products at home and selling online. Later, we were able to expand and get a better space. We have built a good customer base both in Nigeria and all around the world.
Q:COVID-19 pandemic affected a lot of businesses. Did it affect your sales too, since people were not going out much?
A:The fun part is that during the lockdown, I made more sales than ever because I made people see reasons to care for their skin. People had less stress to contend with and I advised them to try out our products. It was the perfect time for the skincare business. Many wanted to look good when they resume work after the lockdown is over. So truly, for my own business, the lockdown was favourable. Now that the economy is opening up though, people are a little more prudent with their spending.
Q:A lot of people are quite sceptical about products in Nigeria, how do you reassure people?
A:Our products are safe. We sent them to certified laboratories for analysis and all we are expecting now is the NAFDAC number and the process is already on, including NAFDAC inspections. The truth is that if our products are not safe, I won’t want to register it. I know it’s safe, hence my confidence. If a client is scared to buy online, they can simply walk into our store.
Some people don’t use the right products and they conclude that the products aren’t working when they are the ones that aren’t using the right thing for their skin type. The fact that a product worked on one person does not mean it will work on another person. I counsel and ask questions to understand each client’s
Q:Have you ever gotten a skin type you could not handle or bad reactions?
A:No. The basic thing is knowing how to handle clients. There are situations where a client would try our product and they might break out initially. I let them understand that when you change your skincare product at times, your skin might purge. That doesn’t mean it is bad; it’s just that your skin is trying to cleanse itself and get used to the new product you are introducing to it. Skin purging doesn’t last for more than three to four weeks. So when you explain, they are patient.
Q:Some people still believe they can employ makeup to cover flaws. What’s your take on that?
A:Makeup should not always be the solution because sometimes your skin just needs to breathe. If it doesn’t breathe, you will break out. In this part of the world, we don’t read the ingredients on our products. There are some products that when you use them on your skin, based on the kind of skin you have and the ingredients, you will break out. By reading labels, you become familiar with these things.
Q:As a young woman in business, what are the lessons you have learnt so far?
A:Make your mistakes your own way. There’s nothing wrong with starting small with trial and error; just don’t give up. If it is your dream, stay focused. Beginnings are never rosy, but along the line, you see things and learn from your mistakes. Those experiences make you better.
Q:Have you ever been at the receiving end of any stereotype?
A:Once you are in the skincare business, people believe you are bleaching. People attack me quite a bit on social media, and I used to feel bad. Now, I just reply and block them. You can’t make me feel less than I am anymore. This business has also made me realise that there are demand and supply; whether you supply it or not, someone else will do it, so why don’t you do it. Skincare is not bleaching. However, when you get to a certain point in your life when you start living well, there is no way you won’t glow. You’ll look more beautiful. Everyone wants to brighten up a bit and glow and we have products that are safe, approved all over the world, and natural that would give you that result. It’s just that in Nigeria, people are very judgemental, so you have to stand your ground and understand the place of your business and know that there is demand.
Q:Some people don’t believe in putting their business on social media as a result of backlash and criticism. What’s your take on that?
Q:Are you kidding me? Why would you not put your business on social media, especially Instagram? Trust me, billions of dollars flies on Instagram every day, you just have to know your way around it. I made my first million on Instagram. So, my advice is that people should put their business online, especially with the situation of the world now. Things are changing now and the world is going online. E-commerce is taking over traditional commerce; you just have to maintain a physical store for those who still need to walk in. No one would come from the UK to buy products in Nigeria, but social media changes that. All my international clients got to know me through my social media handles.
Q:How profitable is the business?
I don’t have any other business, this is all I have for now and it pays the bills. We expanded and we now do facials and other skin treatments. We have a spa too. The fun thing about this business is that if you know how to go about it, there is a lot of money on it. Virtually every woman wants to look good. People want to bathe, I sell soap, cream… you can’t run out of business when it comes to beauty.
Q:How affordable are your products though?
In business terms, you need to realise that your target clients must be able to afford you. My target clients are working-class ladies. Still, we are quite affordable.
Q:Was this your dream career?
A:No. The plan was to be an air hostess. But life puts you in situations where your dreams change. I lost my father at some point. I’m grateful for my mum because after my father passed on, she worked hard to put us through university. I never wanted to work for someone else because I knew I could never get the kind of money I want. My mother didn’t like it when I ventured into this, but I explained to her and reminded her that she was able to care for us because she was also in business and not working for someone.
Poison scare: God will Expose Wicked People Around Me- Davido
Multiple award-winning Nigerian singer, Davido, has taken to his verified Twitter account with over nine million followers to state that God will expose any “wickedness” around him.
In his tweet, the iconic singer wrote, “God will expose and deal with any wickedness around me; near or far, Amen. I’m blessed.”
His tweet comes shortly after a video snippet surfaced online where a cleric claimed that he had a revelation the pop star would be poisoned by someone living under his roof.
“I told you about one singer, Davido. They will poison him; I don’t know him and I have never seen him in my life. They will put something in his drink; he will be rushed to the hospital, will be admitted, and unconscious. The person that will poison him is sleeping in his house,” the cleric said.
More so, the singer’s former personal assistant, Aloma, in a recent interview, revealed that in 2017, he was offered N100m by someone in the music industry to implicate Davido in the death of his friend, Tagbo.
Aloma said, “When we were at the Police station, Lion Building, they took me to a room and said that I am a ‘fall man’. Beware of this music industry, everyone is trying their best to pull David down.
“They told me to write a statement which will state that David killed Tagbo. They gave me a cheque of N100m just for me to write that David killed Tagbo.”
Actor, Donyayo Dumps Etisalat Lucrative Job, Plans Double Movie Release
Adeyemo Adeyemi aka DONYAYO, a Nollywood Actor, was born in 1981 Oct 31st into a family of 5..four boys and a girl.
Yayo Who is from the Brown roof city of Ibadan, the political capital of the Yorubaland,attended Ikolaba Grammar School and passed through The Poly Ibadan and Later graduated from the University Of Ilorin.
Well traveled, Adeyemi has visited a lot of countries in Africa and outside Africa of the continent. Donyayo, started his art career in 2004 and produced his first Movie in 2005. He has since then produced many other movies.
Among them ALE EREBE ,OMO KAMPUS, OPA ORO, BACHELOR’S EVE, SCHOOL LIFE with his latests awaiting release :DONYAYO and DRAMA which features saidi balogun, shola kosoko, rotimi salami, bukola awoyemi, bose akinola, ayoola Benedict and tunde odejimi. The movies are directed by BEN O BEN..
A dedicated and focused worker, Yayo once worked with Etisalat, now 9mobile. in his quest and passion for entertainment he dropped his white collar Job with the telecommunications outlet, for car selling business.
LAGOS CLUB CUP SEASON 3 ENTERTAINERS, HOSPITALITY OWNERS PLAY FOR PEACE IN LAGOS.
Entertainment Celebrities and Hospitality Business Owners are set to kick off the 3rd Edition of the annual Lagos Club Cup (LCC), which will hold between Sunday 13th & Monday 14th of June 2021.
The football competition, which is in its third year, is aimed at promoting social interaction through grassroot football in the country.
This year’s edition tagged #FootballForPeace, will see Entertainers and hospitality companies ranging from different night clubs, lounges & Bars in Lagos gather at the Landmark Beach Football Arena in Victoria Island for a novelty match against Entertainment Celebrities in both male and female categories.
Speaking ahead of the event, Project Manager and Lead Consultant at 5Stars Football Consultancy, Olumide Aturu explained that this year’s edition is aimed at lending voices towards peace advocacy for the country amid the violence, insecurity and social injustice.
According to Aturu, “Considering the whole unrest and other vices in the country, this year’s edition is tagged #FootballForPeace, because we intend to create awareness about the role of Nigerian Youths in becoming lead advocates for Peace and not Violence in the country”.
Notable Stars including Ex-BBNaija & Supersport Analysts, Ozo, Neo, Jimmy, YoungJohn, Naira Marley, WofaiFada, Beverly Osu, Pearl Hart and popular Instagram and YouTube comedians like Josh2Funny, BelloKreb, Amadi Man will feature in the match, which will have English FA Cup Winner, John Fashanu & Ace footballer Odion Ighalo in attendance.
Beer barn won the inaugural edition of the Lagos Club Cup in 2019 after beating Quilox in the finals, before they were dethroned by current holders, Czars lounge who won the last edition.
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